Mechanical Engineering Is A Branch Of Science - Free Essay Example

Sample details Pages: 4 Words: 1191 Downloads: 2 Date added: 2019/06/13 Category Society Essay Level High school Tags: Discourse Community Essay Did you like this example? Mechanical Engineering is a branch of science, engineering to be exact, which deals with problem solving, designing and manufacturing. Quantitative data analysis and data simulations are two most important and basic discourse convention used by mechanical engineers to communicate effectively within their community. This depicts the importance given of this field to quantitative process-based approach. Don’t waste time! Our writers will create an original "Mechanical Engineering Is A Branch Of Science" essay for you Create order Case Studies, Research Papers and Design Reviews are common/shared communication strategies used by people of this field to present their ideas. I will be examining this approach of quantitative data-based analysis in case studies, research papers and design reviews, while communicating amongst mechanical engineering professionals. I will be analyzing specific patterns of communication used in three published papers; A Comparison of Energy Consumption in Bulk Forming, Subtractive, and Additive Processes: Review and Case Study, by Hae-Sung Yoon et al., Study on Mechanical Properties of Natural Glass Fibre Reinforced Polymer Hybrid Composites: A Review, by M.R. Sanjay et al., and Comparing the Design Cognition of Concept Design Reviews of Industrial and Mechanical Engineering Designers, by John S. Gero et al. A Comparison of Energy Consumption in Bulk Forming, Subtractive, and Additive Processes: Review and Case Study, by Hae Sung Yoon et al. is a case study published in International Journal of Precision Engineering and Manufacturing Green Technology on July 2014. The text reviews the objectives, scopes and fundamentals of the research about reducing energy consumptions of manufacturing process. The review was concerned with energy consumption of three different manufacturing processes. Case study, however, used results of reviews and compared them with results of initial research, which highlighted the fact that all three processes followed a liner trend with respect to reciprocal form of productivity. The sentences used are assertive and are intended not to create any ambiguity. The use of acronym was noticeable as it saves a lot of time of both, writers and readers. Quantitative data was the heart of analysis of the data of the research. The writers and editors have put an extra care on these three linguistic approaches which is visible on this extract of the text All three process categories followed a linear trend with respect to the reciprocal form of the productivity. Similar to the SEC, the productivities associated with injection molding were ~100-fold higher than that of AM techniques. The MRR of subtractive processes also varied considerably, depending on the process scale. It is a conclusion of the research review and specific case study which asserts the result of the study with the help of quantitative data. Assertive statements present research result very effectively most of the times but it could cause a problem when results of the research are not definitive and are open for discussion. Acronyms could come very handy to get rid of sense of repetitiveness, but acronyms can cause ambiguity in research paper sometimes, thus clouding the understanding of the critical readers. Statistical data analysis is very good to present objective data, but case studies also need subjective analysis which is not possible if we use quantitative analysis and quantitative analysis alone. Study on Mechanical Properties of Natural Glass Fibre Reinforced Polymer Hybrid Composites: A Review, by M.R. Sanjay et al., is a research paper analyzing the mechanical properties of natural-glass fibre reinforced polymer composites published in Materials Today: Proceedings 2 on 2015. The researches weigh advantages and disadvantages of using natural fibres instead of synthesized composite polymer fibres. They conclude with the fact that natural fiber reinforced composites are used in many engineering applications, because of its superior properties such as specific strength, low weight, low cost, fairly good mechanical properties, non-abrasive, eco-friendly and bio-degradable characteristics. Incorporation of natural fibers with GFRP can improve the properties and used as an alternate material for glass fiber reinforced polymer composites. They do not use research result of any other sources. The text uses controlled research results based on a rigorous research approach. Past tensed third person were used to present the results of the research while Engineering jargons have been used anywhere possible. Compare and contrast approach has been used to prove natural fibres are better than composite fibres. The extracts from the text itself depicts the lingual approach of the writers better. The strength properties of natural fiber composites are somewhat lower, because of less stiff and typically less brittle. Reinforcing glass fiber into the sisal polypropylene composites enhanced tensile and flexural properties without any effect on tensile and flexural module. It has been used to persuade reader to accept their analysis of natural polymer being better than composite fibres. The writers, however, have not used quantitative approach to establish their fact, but instead used persuasive rhetorical technique to do so. Past tensed third person statements authorize the authenticity of the research but would not let writers to include a small but important experience of their research which might have changed the course of their entire research. Engineering jargons are effective way of communicating amongst professionals, but it would not be as persuasive as they would have expected it to be while actually executing the results of the research in real life situations. Comparing the Design Cognition of Concept Design Reviews of Industrial and Mechanical Engineering Designers, by John S. Gero et al. is a comparative review published in Design Thinking Research Symposium on 2014 at Purdue University. It provides preliminary results of comparing the design cognition of concept design review conversations of two product design disciplines: industrial design and mechanical engineering design. This paper extends the exploration of commonalities and differences of design cognition into the field of concept design review conversations, by comparing two cases of industrial design and mechanical engineering design review sessions. Based on these preliminary findings, the inter- disciplinary differences of design review sessions are mainly consistent with the patterns found in prior studies of commonalities and differences between industrial designers and mechanical engineers while designing. Industrial designers are generally more problem-focused than mechan ical engineering designers in both designing and review sessions. The writers use cautious language in an attempt not to support any of the designing approach instead plainly present the information. They use quantitative data analysis with effective data simulation to present unbiased, comparative summaries of the design review patterns used in different forms of engineering. They often use data and search results of researches made earlier. These lexical approaches are evident on this extract from the paper In general, these two design review sessions are solution-focused, indicated by the P-S Indexes being less-than-one. The inter- disciplinary differences of these two review sessions are revealed by inter-row comparisons in Table 3. The language use suggests the quantitative data analysis with the help of data simulations providing unbiased opinions about two interdisciplinary engineering fields. Though every pattern of communication is flawed in a way or a two, quantitative process-based approach and data simulations are two most widely used way of expressing their ideas in case studies, design reviews and research papers, amongst professionals of this field. I think they use these specific discourse conventions since statistical studies are well complemented by simulations as it provides process of generating data. Thus, they reduce chances of misinterpreting the results of the research.

Language Acquisition Is The Goal Of Both European And...

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Is It Difficult Being an African-American Free Essays

Being a young African-American male in today’s society causes me to question my worth as a human being. I question my worth because of the way that African-American people have been treated in this society over the past years. On a daily basis, African Americans are treated differently because of their skin tone and how certain people feel about us. We will write a custom essay sample on Is It Difficult Being an African-American or any similar topic only for you Order Now I know that our lives matter and are just as important as any other ethnic group. We have a history and stories waiting to be told about our lives. The history of African Americans has always been plagued by a triple-edged sword including race, class, and gender. As slaves, our ancestors were treated as animals and their living conditions were deplorable, little space and fresh air. They were placed in areas that were unsanitary and that were shared with rodents and insects that carried disease. 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These Negros were descendants of sharecroppers and this opportunity was golden. Many families that bought land in Hyde Park had jobs working at the many surrounding factories, so the location was perfect and their children would be able to attend the prestigious Lucy Craft Laney High School. With these opportunities, the hope of Hyde Park began. Little did I know that an African American neighborhood between two railroad tracks, surrounded by a four-lane highway, dirt roads, and no county water was set aside as an island, a no-man’s land, a place for â€Å"others†. Why would the city of Augusta allow companies such as Georgia Power, a recycling center, a salvage yard, Thermal Ceramics, Georgia Southern Railroad, and other environmentally hazardous companies affect human beings, a human population, to be poisoned? Since the civilization of man, the world has been based on oppressive acts that have been majorly forced upon people of color. These people of color have become the different races that are portrayed as lower beings of the socio-economical ladder. These races of people include African Americans, Hispanic, Latino, Native Americans, West Indian, and the list can go on. Due to the low socio-economic status of these people, they are often situated in areas of environmental degradation, which results in an increase in health problems. These living conditions are not the fault of the residents, but are the repercussions of the capitalistic society in which we live; a society in which human life has little value, especially if the pigmentation of the skin is hued, and having this type of skin places them in social construction. Therefore, we can conclude that after a careful examination of history there is a pattern of hatred toward our race. Not only is it the place that I hold dear to my heart is in such degradation but this environment is going to be left for the many children that will inherit this Earth along with its environmental issues. Being that community has lost its luster, it is now termed a ghetto and therefore its existence has been devalued by society. Shelby (2006) makes this observation about the criteria for American ghettos, â€Å"American ghettos are marked by three core characteristics—race, space, and poverty. Specifically, ghettos are (1) predominantly black, (2) urban neighborhoods, (3) with high-poverty rates. â€Å", (p. 6), and unfortunately for the residents of Hyde Park, it fits these characteristics. Also, where ever there is a major environmental crisis there is a prevalence of crime and drug usage. These types of social problem are due to the devaluation and dehumanization of the human life. It seems as if the color of our skin is compared to leapers; to be put away, hidden from society becoming, dependent upon the â€Å"scraps’ of those who oppress as if we have no ability to think. Environmental racism is as to the environment as malignancy is to the United States, deadly. One might think that the United States after its historical Civil Rights movement would be the last to succumb to such inhumane plights, but it has. Racism has never failed to exist in our society; it has just been transformed and redirected. The blatant â€Å"whites only† signs and public lynching’s have been replaced by the agonizing realization that â€Å"they don’t really care about us† as we wonder about our unspoken crime in this world, our race. We have been victims of colonization to where we question our culture, families, and contributions without collectively questioning society. Regardless of what we have been accused of as a people, it is not our industries that lay waste in the environment all for the name of profit. Racism has been linked to environmental planning and has been found to be a common practice in governmental policies that weave its intricate web through mainstream society, which includes the high exposure to health risk in minorities. Unfortunately, minorities are at an economic disadvantage and their quality of life is threatened; therefore, their only recourse is to fight for their lives. We all share the environment; it provides our natural as well as our physical world everything is interconnected. All human beings are affected by the degradation of land, water, air, and their health. When this degradation is intentionally directed at people of color the ugly head of racism is once more unearthed and environmental racism is perpetuated. In particular, African American communities are finding themselves in the throes of this crisis. Several studies have concluded that the practice of environmental racism is prevalent and disturbing echoing a critical analysis of how society views African Americans. Although African Americans are members of society, they are often faced with more social injustices than any other race, especially in the southern United States. How to cite Is It Difficult Being an African-American, Papers

Sensodyne free essay sample

Identify differentiating competitive advantages of the brand you have chosen. Howmany differences does the company promote and which ones are they? Ferrero’s competitive advantage and differences offered in their product. Today’s Ferrero growth strategies are mostly based on its own strength such as brand development in the worldwide market rather than a development in scope of Europe market. Their success was achieved by excellent products which are offered to the market under band name of Nutella and Rocher, for example (Cambireri 2011). Some of the competitive advantage and differences they are creating compared to competitors will be analyzed in the following points. Firstly, innovation is one the most competitive advantage of Ferrero which are always reflected in all new products in the market. They are developing and achieving the success through supporting Ferrero core brands rather than they do business through mergers or acquisitions as most of successful companies in the market. At this point, their new products are always kept up to changes in the consumer preferences and needs, which distinguish their products from other competitors and create an impression for customers after they using Ferrero’s products and services. For example, when one of their products, say Kinder Joy was developed in 1960s, the guidelines for using this product included a portion control which helps parents moderate their children’s consumption. This special feature of the product makes Kinder Joy brand become very popular choice for all parents all around the world(Food Beverage Reporter, 2009). Secondly, Ferrero owns some well-known brand such as Ferrero Rocher, Nuttela. It is playing important role in make consumers all around the world well recieved and accept its range of products. Consumers are not only directly using the product of Ferrero, but also, they are buying these products as special gift for their friends and relationships in the important day such as Mother’s days or Christmas (Food Beverage Reporter, 2009). Thirdly, Ferrero’s in-store execution is also a key advantage for the brand of Nuttela which will help the company achieve greater sales in these products because they are very adaptable to changing needs of the market in different occasion. Therefore, their products are always available in the store to supply for key occasions such as Easter and Valentine’s Day (Food Beverage Reporter, 2009). Fourthly, the foundation of some large manufacturing plants is eventually likely to make some products of Ferrero become more mainstream. They developed 80% of its all factory and seem independently to operate the production process so that they can control and monitor the highest quality of products as well as offer a reasonable price to consumer at different market segmentation. This special ability of Ferrero also bring another advantage is that competitors will find difficulty in nominate the product features of Ferrero. In addition, the development of a large portfolio in global market resulting in an extensive range of Ferrero brands and makes them more popular in the secondary market (Food Beverage Reporter, 2009) Lastly, they offer not only good quality for products but also make the physical feature become more outstanding. For example, they create Nuttla jar larger as about 5% as than their competitors’ products. The larger jar will help the company achieve competitive edge because it attracts more American consumers because some suppose that the bigger the better (Brandluxuryindex, 2001). Positioning statement The Ferrero company has different range of products for targeting different kind of people. We can see from Ferrero Rocher products which is targeting luxury chocolate for special occasion with main competitors like lindt chocolate and Belgium chocolate and they try to compete with same quality with chipper price. Moreover they are targeting inexpensive market to compete with kitkat and Mars with surprising kinder eggs. In order to be successful in chocolate market this company came to an new idea by differentiating new taste and new technology of making chocolate like Ferrero rocher which has rounded shape and kinder eggs which has surprising gift for entertaining children. Positioning map Interoperation of positioning map The positioning below is showing that how Ferreo targeting chocolate market with a premium brand like Ferrero rocher and how this company want to perceived by the premium brand and kinder brand want to perceived as low  price with low quality in chocolate. They are two main competitors in these areas like Belgium chocolates which have better quality(Quality means means differentiation in taste in this case because there isn’t any definition of quality in choclate) but the price is higher in luxurious market and kit kat in inexpensive product which targeting low price market. Perceptional map Interoperation of perceptional map Perception of different kind of people about the product which company was targeting wasn’t that much different! From what we gathered, all people categorized low price chocolate perceived in the same position while perception of premiums chocolate were as similar as positioning map. This analyzing showed that what this company is targeting is appropriate but they are medium quality with medium price gap between this map which this company try to make it complete by introducing other brands like kinder bueno and happy hippo brands.